Promotion is the necessary part of every online business. SEO is the best way to run promotions. Every business looks for SEO to rank higher in search engines and attract highly targeted organic traffic.
If you are running a gambling business or you are a gambling marketer, you should plan your SEO strategies in such a way that you can beat the competition and boost conversion.
Today I am going to share the 7 SEO tips for gambling affiliate marketers to help them easily beat the competition and rank higher in Google search or other search engines for a long time.
Keyword research is the great way to boost your chances to rank high for any website in search results. Google Keyword Planner and SEMRush are the tools that I recommend to every SEO person who wants to check the keyword value, competition and how targeted these keywords are.
Also never do keyword stuffing, always focus on adding value to the user experience. If you are promoting a sports betting affiliate website use keywords such as football betting, horse racing betting.
2) Domain Name:
According to the complete guide, “domain name is an online representation of every business. It is very important to optimize your domain name.”
You should use the main keyword in a domain name to tell the search engine, what you site is all about. Gambling affiliates can use gambling, pokes, casino etc. Words with the word of their choice to create an attractive domain name.
For example, if you are promoting an online casino, you could create a blog about the rules of playing Blackjack, Roulette or Slots
3) Use Google Analytics:
Optimizing your website is not enough, if you do not check the user behavior on your site. Google analytics help you to easily track the user behavior. Google Analytics is fully loaded with the tools that will help you to plan your SEO strategies. Collect all targeted keyword for your gambling site and work on improving ranking.
4) Backlink Strategy:
No one can ignore the importance of backlinks to improve ranking in search results. When creating backlinks for your site, you should focus on quality not just on quantity. It will be better if you can disavow the irrelevant links and improve the backlink profile of your site.
For example: IF you want to build backlink rankings for your gaming site then you should try to gain backlinks from gaming sites only.
5) Improve site load speed:
A website which loads faster always attracts more readers. According to a research if your website does not open in 3 seconds that means you are on the wrong side of site optimization. Always think from a user point of view and optimize site speed.
You can check the site speed on Google Speed test tool.
6) Call to Action:
You can plan various Call to actions and be landing pages to attract more sports betting players and gamblers. You should always focus on optimizing your pages with compelling words that will make the visitor join your site.
For example, if you have a bingo site – create a call to action with a pop-up with a $20 voucher…. etc.
These days’ businesses are running blogs on their sites to educate the visitor about the products and services they are offering. If you are promoting gambling content, then you should focus on writing about how people can play and win the gambling games or sports betting games.
These are the 7 SEO tips for Gambling affiliate marketers to optimize their sites to rank high in search results. If you still have any question, feel free to ask me via comments.